Digi Pack: AUDIENCE RESEARCH!

Today we put together a number of questions that related to certain aspects of out digipack cover. We then put the questions to a small group of our target audience fans aged between 16-24. The questionnaire included questions that would determine the final outcome of our digi pack, for example; colour, images, type face and layout.

 From the results of this question it is evident that the album cover of our product most attract our target audience as it would encourage them to buy our overall final outcome. as aposed to downloading it via itunes or other legal download sites.

From the results of this question we can see that our target audience would be most attracted to an album cover that included both black, white and colour aspects. I feel this would work well as it would attracted more attension and therefore boost more potential sales. 

from the results of this it is clear that having the lyrics encorporated within our digipack would be recieved well by our target audience

  We also asked if our target audience would prefer to have a link to the bands web page. Although the difference is fairly close the majority of people asked would like to see the bands webpage encorparated into the digipack and album cover.

From the results of our research we can come to the conclusion that our digipack should contain; direct shots from our music video that clearrly show stages and progression with in the clip. The presentation should be with black, white and colour so that it attracts the audience and would convince them to buy in store and not online. We are going to include the lyrics of the song inside the digipack so that our target audience can see the lyrics. Finally our target audience would prefer us to include the website with in the final outcome, so we will fit this in so that they can be linked to the bands webpage.