Production of the Digipack!

A

After creating a variety of different layouts and shapes for our digipack i decided to print off a template for each of us. We then drew on what we thought would create a successful digipack cover, taking into account all the feedback we had received. We tried to include all of the advice we had put together after creating audience research. After talking about ideas and we have combined sections of each of our ideas to come up with a rough outline of what our digipack will look like. Here is an image of the rough edit that/brain storm that we have put together to create an outline. (right)

Here is an image of me editing the vynil for our album cover. polaroid pictures in progress! 0ther images are available, however i am unable to upload them due to the type of file it is.

Magazine adverts

From looking at other magazine adverts from similar genres and types of bands we have found that most of the adverts have quite a simple approach to the presentation of the covers. They mainly include images of the band or images from a particular video. The title is then bold and noticable, however it works with the background covers and creates contrast. Here is an album cover that i feel represents the tpye of approach we wish to achieve when creating our poster -

The poster clearly states the song choice and the album that it has been taken from. I feel we need to address this in our poster to inform and attract our target audience. In comparison with this i feel the best option would be to take photos directly from our clip instead of the 'band' as we did not use a band in our video so would be irrelivant. In relation to our research, i feel we need to incorporate more black and white contrast so that it fits in with our target audiences needs.

Digi Pack: AUDIENCE RESEARCH!

Today we put together a number of questions that related to certain aspects of out digipack cover. We then put the questions to a small group of our target audience fans aged between 16-24. The questionnaire included questions that would determine the final outcome of our digi pack, for example; colour, images, type face and layout.

 From the results of this question it is evident that the album cover of our product most attract our target audience as it would encourage them to buy our overall final outcome. as aposed to downloading it via itunes or other legal download sites.

From the results of this question we can see that our target audience would be most attracted to an album cover that included both black, white and colour aspects. I feel this would work well as it would attracted more attension and therefore boost more potential sales. 

from the results of this it is clear that having the lyrics encorporated within our digipack would be recieved well by our target audience

  We also asked if our target audience would prefer to have a link to the bands web page. Although the difference is fairly close the majority of people asked would like to see the bands webpage encorparated into the digipack and album cover.

From the results of our research we can come to the conclusion that our digipack should contain; direct shots from our music video that clearrly show stages and progression with in the clip. The presentation should be with black, white and colour so that it attracts the audience and would convince them to buy in store and not online. We are going to include the lyrics of the song inside the digipack so that our target audience can see the lyrics. Finally our target audience would prefer us to include the website with in the final outcome, so we will fit this in so that they can be linked to the bands webpage.

Photoshop illustration

When we showed our rough edit of the music video to our target audience they said that some of the shots we had used of our main protagonist were boring and did not intrigue them. We felt that this way influence them not to buy our product. We felt that the best option to make the shots better was to edit them on Photoshop. As the lighting was already bad there was not much else we could do to them. As we had already tried to film actual leaves falling around our protagonist we felt that it would be a good idea to draw photoshoped leaved falling around him.

Because i was the only one that could use photoshop i was allocated the task of doing this which i didnt mind, however it took a considerable amount of time which we didnt account for. Along with these we chose to add photoshop writing that went with some of the lyrics - 'Eye for fashion' which i feel will suit the needs of the target audience and fit in with the genre and overall macro effect of our piece.

Illustration

Screen shots of editing

Here is another screen shot from our film. As a group we have now decided that the best option would be to get rid of the girl in the video because she doesnt fit in with the narrative or story line. However it is going to be much harder to fill the time with frames just of the boy as we are limited with what we can do.

Here is screen shot to show how we have edited together the dates so that they flow through quickly. As it needs to be very fast this section doesnt fill up as much space as it needs to which is disappointing considering how much time it took. The same with the books.

Research into animation

I have tried to find a way of helping us with animation, after a long search i have managed to find a website that clearly states how to use photoshop correctly so get a professional look....here is the link

http://www.myjanee.com/tuts/animation/animation.htm